1st In Video - Music World, Inc.

A recent study by Yahoo and OMD entitled “Long and Winding Road: The Route to the Cash Register”, showed that the Internet is the most trusted shopping information source (54%), followed by magazines (34%) and TV (23%).  Customers use the Internet to find trusted sources of information and dependable customer reviews.  The Internet helps to narrow down options before the purchase either online or offline.

Read More: Yahoo! and OMD Study Reveals Online Research Plays Critical Role in Consumers’ Offline Purchases; Online Price Comparisons and ”Communal Shopping” Create Trust and Drive Decision Making

This entry was posted on Friday, May 12th, 2006 at 9:17 am and is filed under Internet Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.