Internet “e-Life”: the Integration of Consumer’s Online and Offline Activities
At the 2006 Internet Retailer Conference, John Miniati of comScore Networks Inc gave a presentation on “e-Life”, how consumer’s online and offline activities integrate. The average shopper has been online for 5 or more years and is more educated customer now more than ever. Online search can account for 60-90% of offline sales, depending on the category. Retailers and Manufacturers who only consider the online value of their online customers are undervaluing them. Read the presentation summary: It’s an e-life as consumers’ online and offline activities integrate
