Consumer Interest in Flat-Panel Televisions
Hitachi recently commissioned a study on consumers interest in flat-panel TVs. The study showed that 71% either owned (19%) or wanted (52%) a flat panel television. 78% of the respondants wanted their next TV to have HDTV and 64% wanted a larger television than they have now. 37% wanted 50″ or larger, 23% wanted a 42″ and 35% wanted 35″ or smalller. The most important factors when selecting a new television were picture quality, brand and screen size.
The study also found that in 45% of households, women are responsible for researching consumer electronics purchases, but that 73% of women are confused by the options of buying a flat-panel TV (i.e. DLP, LCD, Plasma, 720p, 1080i, 1080p).
See Your Electronic Warehouse’s selection of Pioneer Plasma TVs
Source: Hitachi Charts Flat-Panel Demand - 6/18/2007 - TWICE




