1st In Video - Music World, Inc.

Quincy, IL 3/10/2010 - Dennis Boudreau, CEO of 1st in Video-Music World, has been selected as a speaker at the Internet Retailer Conference Expo 2010 (ICRE2010). Boudreau will be presenting with Andrew Wheeler of iProspect and Anne Baston of Indigo Books & Music.  The session is titled, “The science of keyword management” and will be presented on Workshop Day 1 of ICRE2010 at 11:00 AM.Keyword management is a challenge; making the list is only the start. Retailers must understand when and how to match keywords. This session will explain exact-word matches, phrase matches and broad matches, explain their differences and when to use them. It will also tell retailers how much bounce rate-a shopper returning in seconds to the search page from a landing page-a retailer should tolerate. It will explain negative keywords and outline the benefits and the dangers of inserting the customer’s search term into search ad copy.Over the past 35 years, Dennis Boudreau has transformed a college project into a leading e-commerce company. Dennis has taken his company from a small bricks-and-mortar consumer electronics store to one of Inc Magazine’s fastest growing companies in America and a ranking in the Internet Retailer Top 500. As an e-commerce advocate, Dennis stresses the importance of manufacturers selling through Internet authorized dealers.

IRCE 2010 is a four-day conference featuring 175 speakers in 91 sessions devoted to the strategies and tools that e-retailers can use to reconnect and recommit their online retail business. The theme of this years conference is “The Time to Reboot is Now”. IRCE 2010 will take place June 8-11, 2009 at the McCormick Place West in Chicago, IL. For more information, visit http://www.internetretailer.com/IRCE2010/ .

About 1st in Video - Music World, Inc.
1st in Video - Music World, Inc. was founded in 1975 and currently operates Your Electronic Warehouse (www.4ElectronicWarehouse.com), Discount Golf World (www.DiscountGolfWorld.com) , 4Luggage.com and the retail website of www.4DiscountTravel.com .

The company has been ranked in the Internet Retailer Top 500 the past 4 years and on Inc Magazine’s list of fastest growing companies the past 3 years. The company operates retail stores in Quincy, IL and manages several golf courses’ pro-shops in the Midwest.

For more news and information about 1st in Video - Music World, Inc., please visit our corporate website at www.1stInVideoMusicWorld.com

This entry was posted on Wednesday, March 10th, 2010 at 3:17 pm and is filed under Speaking Engagements, Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.