1st In Video - Music World, Inc.

This case study compares the search engine rankings for the top ten search terms of two premium manufacturers. One manufacturer, Company A, is a multinational cable and audio company that does a very good job of linking to its Internet authorized dealers. The other manufacturer, Company B, is a multinational audio company that does not link to its Internet authorized dealers. This study shows how a manufacturer can minimize negative PR online and gain more control over its search engine results by properly linking to its Internet authorized dealers. (more…)

Neilson/NetRatings just released the April 2007 US search share rankings. Google lead with 3.8 million searchs, representing 55% of all search queries. Yaho had 1.5 million searches (22%) and MSN had .6 million searches (9%). If you take the other top ten search sites that are powered by Google (AOL, Comcast & Earthlink), Google provides 62% of searches on the Internet.  Also in the top 10 are Dogpile and My Way Search which also partially use Google results.

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A recent Hitwise report showed that search engines account for 25% of visits to US shopping sites. Google alone accounts for almost 16% of visits to US shopping sites. In the Internet Retailer Top 500 Guide, Hitwise has Your Electronic Warehouse receiving 46% of it’s traffic from search engines. MySpace’s partnership with Google seems to be working well. MySpace accounted for 3.2% of visits to shopping sites.

Read More:
Hitwise: Shopping, Search, and MySpace
eMarketer: Search Fueling Retail Site Traffic