Quincy, IL (2/17/2011) – One of the biggest challenges facing retailers is how to give customers a seamless shopping experience between their own website and any other shopping experience they may offer on social sites such as FaceBook.com . Customers today expect to have a similar experience when interacting with your brand, regardless what medium they choose. Whether it is on the web, mobile, or now even social, if you are unable to give your customers a consistent experience on all channels you run the risk of loosing that customer.
This week DiscountGolfWorld.com , a subsidiary of 1st in Video-Music World, brought to market their version of a social shopping application. The application, specifically designed for FaceBook.com , was designed with the thought in mind that customers expect to have similar experiences across all channels. Discount Golf World has taken the layout and general functionality of their full website, condensed it to fit, and made it function within the FaceBook.com platform. Now whether a customer visits www.DiscountGolfWorold.com or the Discount Golf World page on Facebook they can receive the same great shopping experience. The application can be viewed here: http://ow.ly/40DXk .
The biggest advantage to creating and using their own application is that the navigation and buying experience is exactly the same between the app and DiscoutnGolfWorld.com . Any product that is on DiscountGolfWorld.com will automatically be present within the shopping application. Along with that, all pricing updates and changes in inventory levels are automatically synced between the two. The shopping app is also designed so that any specials or promos on the website will be active and live on FaceBook as soon as they are live on the main website. Social shopping is the new gamble in online retail, and Discount Golf World just upped the ante.