This article is a good overview of the recent Supreme Court Decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. and how it effects resale price maintenance, MSRP, MAP and unilateral pricing. Manufacturers need to realize that “quality partners should be paired with premium products, while commodity sellers should be paired with commodity products”
The Supreme Court of the United States has recently issued a large scale decision that could have a positive effect on consumers, retailers and manufacturers. In Leegin Creative Leather Products vs. PSKS, Inc., the Supreme Court overruled the case that established vertical price fixing as per se illegal for almost 100 years (Dr. Miles Medical Co. vs. John D. Parker & Sons). The Leegin case has made it possible through a rule of reason analysis for a manufacturer and reseller to legally agree on a resale price through vertical price agreements. (more…)
