1st In Video - Music World, Inc.

This case study compares the search engine rankings for the top ten search terms of two premium manufacturers. One manufacturer, Company A, is a multinational cable and audio company that does a very good job of linking to its Internet authorized dealers. The other manufacturer, Company B, is a multinational audio company that does not link to its Internet authorized dealers. This study shows how a manufacturer can minimize negative PR online and gain more control over its search engine results by properly linking to its Internet authorized dealers. (more…)

 Yamaha is offering a $25,000 reward to the first person that provides specific information that leads to the identification and prosecution of unauthorized dealers.

There are several unauthorized dealers selling Yamaha products.  Many of these stores are selling Yamaha products that have been modified by:

• Removal of the genuine serial number and replacement by a phony serial number
• Removal of the Yamaha warranty statement
• Removal of the purchase information card.

It is risky for consumers to buy from an unauthorized dealer.  These products do not carry the manufacturer’s warranty and are often stolen, counterfeit or gray market goods.

For more information see: www.yamaha.com/25kreward

This article is a good overview of the recent Supreme Court Decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. and how it effects resale price maintenance, MSRP, MAP and unilateral pricing. Manufacturers need to realize that “quality partners should be paired with premium products, while commodity sellers should be paired with commodity products”

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The Supreme Court of the United States has recently issued a large scale decision that could have a positive effect on consumers, retailers and manufacturers. In Leegin Creative Leather Products vs. PSKS, Inc., the Supreme Court overruled the case that established vertical price fixing as per se illegal for almost 100 years (Dr. Miles Medical Co. vs. John D. Parker & Sons). The Leegin case has made it possible through a rule of reason analysis for a manufacturer and reseller to legally agree on a resale price through vertical price agreements. (more…)

A recent Consumer Reports survey of eBay users found that almost half of eBay buyers have encountered some type of fraud on eBay. The Federal Internet Crime Complaint Center receives more complaints about Internet auction sites than any other type of online fraud.

This is why it is important for Manufacturers to authorize select dealers on eBay. Buyers on eBay are looking for legitimate businesses to buy from and are willing to pay more for an item if they can be assured the transaction will be legitimated.

The survey also revealed that Pay Pal was used in 89% of purchases in the Consumer Reports Survey.

Source: ConsumerReports.org - Winning at eBay: How to bid smart & play safe

Quincy, IL / Business Wire / July 2, 2007 - DiscountGolfWorld.com was recently named one of Cleveland^® Golf Company’s 14 Internet Authorized Dealers. Along with being Internet authorized, DiscountGolfWorld.com has become Cleveland Golf’s first Internet Authorized Dealer approved to sell on eBay. The management team of DiscountGolfWorld.com brings over 10 years of experience working with manufacturers to not only sell, promote and merchandise products online, but also how to effectively distribute their products on eBay.

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I came across an article today on DoItYourself.com that outlined the top 5 reasons eBay sellers fail. I would like to use those five reasons to point out why we are so successful on eBay.

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Dennis Boudreau has been asked to speak at the 2006 MidMarket eTail Conference. The conference will take place at the Palace Hotel in San Francisco, CA on Oct 30 - Nov 1, 2006. Dennis’ presentation is entitled: Internet Authorized Sales: How to Build a Better Relationship With Your Manufacturer To Better Serve Your Customers

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This is a story that Sound & Vision Magazine wrote on why consumers should buy from an internet authorized dealer. Your Electronic Warehouse was featured as an authorized e-tailer.

Read Full Story: Sound & Vision - Online Shoppers Beware!