1st In Video – Music World, Inc.

Quincy, IL (2/17/2011) – One of the biggest challenges facing retailers is how to give customers a seamless shopping experience between their own website and any other shopping experience they may offer on social sites such as FaceBook.com . Customers today expect to have a similar experience when interacting with your brand, regardless what medium they choose. Whether it is on the web, mobile, or now even social, if you are unable to give your customers a consistent experience on all channels you run the risk of loosing that customer.

This week DiscountGolfWorld.com , a subsidiary of 1st in Video-Music World, brought to market their version of a social shopping application. The application, specifically designed for FaceBook.com , was designed with the thought in mind that customers expect to have similar experiences across all channels. Discount Golf World has taken the layout and general functionality of their full website, condensed it to fit, and made it function within the FaceBook.com platform. Now whether a customer visits www.DiscountGolfWorold.com or the Discount Golf World page on Facebook they can receive the same great shopping experience. The application can be viewed here: http://ow.ly/40DXk .

The biggest advantage to creating and using their own application is that the navigation and buying experience is exactly the same between the app and DiscoutnGolfWorld.com . Any product that is on DiscountGolfWorld.com will automatically be present within the shopping application. Along with that, all pricing updates and changes in inventory levels are automatically synced between the two. The shopping app is also designed so that any specials or promos on the website will be active and live on FaceBook as soon as they are live on the main website. Social shopping is the new gamble in online retail, and Discount Golf World just upped the ante.

1ST IN VIDEO-MUSIC WORLD, Inc. LAUNCHES NEW WEBSITES
Your Electronic Warehouse and Discount Golf World websites get make over.

Quincy, IL – 1st in Video – Music World, inc. launched new websites this past week for their subsidiaries Your Electronic Warehouse and Discount Golf World. The new designs give a fresh look and feel to the websites, but not just for cosmetic purposes. With the last major overhaul to the two sites being almost 5 years ago, the new website launch offers new features that will also provide a more enjoyable user experience.

Within both sites, 4Electronicwarehouse.com and DiscountGolfWorld.com, customers can now easily browse the product offerings in a much more organized and efficient manner. With tie-ins to social sites such as Facebook and Twitter, users on the sites will now easily be able to share their finds with their friends. Users of the sites will now have easier access to the Electronics Guru and The Modern Golfer blog sections as well. “It has been a long time coming,” says Dennis Boudreau, company CEO. “The new design of our sites will hopefully give us the flexibility to continue to grow into the future and adapt more easily to our customers needs”.

About 1st in Video – Music World, Inc.
1st in Video – Music World, Inc. was founded in 1976 and currently operates Your Electronic Warehouse (www.4ElectronicWarehouse.com), Discount Golf World (www.DiscountGolfWorld.com), 4Luggage (www.4DiscountTravel.com.
The company was recently recognized on INC Magazine’s list of fastest growing companies. Internet Retailer Magazine has also listed the company on the HOT 100 Best Retail Websites and was named as the 27th fastest growing e-Retailer of the Internet Retailer Top 500. The company operates retail stores in Quincy, IL and manages several golf courses’ pro-shops in the Midwest.

For more news and information about 1st in Video – Music World, Inc., please visit our corporate website at www.1stInVideoMusicWorld.com

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4Luggage.com, DiscountGolfWorld.com  and4ElectronicWarehouse are all participating in eBillMe’s “Hey Big Spender Contest”

Read More:

• Hey Big Spender Contest Launches Today for Online Shoppers – Internet Retailer
• Hey Big Spender Contest – eBillme

QUINCY, IL (5/18/2010) – Discount Golf World recently launched a golf shoe personalization program in partnership with FootJoy.  MyJoys is a custom program from FootJoy that lets you choose your favorite pair of FootJoy golf shoes and make them your own.  (more…)

Quincy, IL/November 19, 2007 – In the past several months, DiscountGolfWorld.com has been selected as an Internet Authorized Dealer for Nike Golf, Callaway Golf, Taylor Made, Adidas, Cleveland Golf, Ben Hogan, Odyssey, Top-Flite, and Maxfli. (more…)

Internet Retailer featured DiscountGolfWorld.com in the IRNewsLink Top 500 Watch Email on September 5, 2007.  The story highlighted the conversion rate increase that Akamai was able to give to our product pages with rich content.

Read Story: Content tech tools drive up DiscountGolfWorld.com conversions 210% – InternetRetailer.com

Quincy, IL / Business Wire / July 2, 2007 – DiscountGolfWorld.com was recently named one of Cleveland^® Golf Company’s 14 Internet Authorized Dealers. Along with being Internet authorized, DiscountGolfWorld.com has become Cleveland Golf’s first Internet Authorized Dealer approved to sell on eBay. The management team of DiscountGolfWorld.com brings over 10 years of experience working with manufacturers to not only sell, promote and merchandise products online, but also how to effectively distribute their products on eBay.

(more…)

Internet Retailer used the data from the Akamai press release to highlight Your Electronic Warehouse’s and Discount Golf World’s increase in conversions.

Read Story: InternetRetailer.com – Faster dynamic site interactions boost sales for Your Electronic Warehouse

Your Electronic Warehouse and DiscountGolfWorld.com were recently featured in an Akamai press release. Akamai is the leading global service provider for accelerating content and applications online. Your Electronic Warehouse and DiscountGolfWorld.com use Akamai to speed up and improve their customer’s shopping experience. In the first month of using Akamai, Your Electronic Warehouse’s conversion rate increased 42% while DiscountGolfWorld’s conversion rate increased 210%. DiscountGolfWorld.com had a higher increase due to the fact that most of its products have multiple styles and images that increase the download time of the page. By using Akamai, this content is cached in data centers around the world. When a customer pulls an image off one of our websites, they are actually pulling that image off the Akamai server that is closest to their geographical location. Akamai is able to reduce the hits to our websever and pull the content from an Akamai sever 84% of the time. Akamai is also able to route around “traffic jams” on the Internet to increase the performance of dynamically created pages. An alternate, optimized route is taken for 79% of our delivered content. This provides an enhanced end-user experience through accelerated, more reliable delivery of our dynamic Web site content, resulting in our higher conversion rates.

Read Press Release: June 18, 2007 – Retailers Drive Conversion Rates And Revenues With Dynamic Transaction Acceleration