2007 Broadband Demographics
Friday, August 24th, 2007Current demographics show that broadband users are more likely to be more educated and wealthier.

Source: eMarketer
Current demographics show that broadband users are more likely to be more educated and wealthier.

Source: eMarketer
American Airlines in partnership with Air Cell, announce today that they will start providing in-flight wifi service in the United States. Air Cell uses cellular technology to provide the internet access. Customers will be able to use their own wifi equipment (laptops, PDAs, etc with 802.11 a/b/g) to access the Internet. Initial pricing has not been set, but they say it shouldn’t be much more that ground based wifi spots. CNN estimated the fee to be $10 per flight. CNN also reported that Southwest Airlines is working on a similar program to attract more business customers.
Read More:
Currently in the US, almost 3 in 4 households have internet access, and another three-quarters of those are using broadband. Broadband access is currently not available to only 7% of US households. It is projected that by 2012, broadband usage will grow from 50 million households to as high as 90 million households. That will make broadband penitration at 94% in 2012.
Read Full Story: US Broadband Fulfills Need for Speed - eMarketer
Charles Scholz of DiscountGolfWorld.com, was a panelist at the Regional Broadband Summit hosted last Saturday by U.S. Senator Dick Durbin (D-IL) in Springfield, IL. Scholz outlined the importance of broadband connectivity to retail. A high percentage of in-store, retail sales are first researched online. Broadband users spend 33% more time online and can research information faster. Customers using broadband can quickly load rich media content such as larger product views, multiple angles, 360 degree views, video and much more.
Durbin hosted the summit to help raise awareness of broadband as a regional economic development tool and to discuss legislation to encourage the rapid deployment of high-quality, affordable broadband internet service, especially in rural areas.
For more information, see DURBIN HOSTS REGIONAL SUMMIT TO PROMOTE BROADBAND AS ECONOMIC DEVELOPMENT TOOL
A recent Neilsen/NetRatings report showed broadband usage up 13% from 2005. In November 2006, 78% of active Internet users had a broadband connection. The report also showed that broadband users spend 33% more time online than narrowband (dial-up) users.
Read More: InternetRetailer.com - 78% of U.S. active home Internet users connect via broadband