Authorized Dealer Benefits
Benefits to Manufacturers:
- Influences where products are purchased
- Protects overall brand image
- Minimizes unauthorized sales, counterfeit & gray market products
Benefits to Customers
- Assures the customer they are receiving a quality product that is not counterfeit
- Receives the highest levels of customer support
- Trained staff educated directly by the manufacturer
- Safe and secure checkout process
- Full warranty support directly from the manufacturer(not valid from non-authorized dealers)
- Lower Risk of being a victim of fraud/scam
Benefits to Retailers
- Profitability
- Higher Margins allow more time, resources and adverting to be spent
- Co-Op from manufactures helps pay advertising costs
- Increased traffic & Sales from being listed as an authorized dealer
- Earns Customer’s Trust
- Limits Legal Liability
