Archive for November, 2007
Case Study: Manufacturers That Link To Authorized Dealers Have More Influence On Search Results
Tuesday, November 13th, 2007This case study compares the search engine rankings for the top ten search terms of two premium manufacturers. One manufacturer, Company A, is a multinational cable and audio company that does a very good job of linking to its Internet authorized dealers. The other manufacturer, Company B, is a multinational audio company that does not link to its Internet authorized dealers. This study shows how a manufacturer can minimize negative PR online and gain more control over its search engine results by properly linking to its Internet authorized dealers. (more…)
Web Users Up, Demographics Broader
Sunday, November 11th, 2007- 80% of US adults use the Internet
- Average time spent online per person was 11 hours per week
- 70% of US adults have internet access at home
- Higher education and income levels still go hand-in-hand with Internet usage




