With more than 200 million adults with access to the Internet, what do they do online? A KRC Research survey from Feb 2007 showed that paying bills and going to newspapers websites are the most frequent daily activities.
Approximately 75% of consumers surveyed said they use a credit card or debit card to buy something at least once a month (13% said almost every day). The study also showed that interactive activities are clearly the province of the young. This held true with buying online. Here’s the breakdown of the percent who use a credit card or debit card to buy something at least once a week: 18-24: 40%; 25-34: 39%; 35-49: 31%; 50-64: 24%; 65+: 23%.
Source: Top Daily Web Activites – KRC Research (pdf)
Hitachi recently commissioned a study on consumers interest in flat-panel TVs. The study showed that 71% either owned (19%) or wanted (52%) a flat panel television. 78% of the respondants wanted their next TV to have HDTV and 64% wanted a larger television than they have now. 37% wanted 50″ or larger, 23% wanted a 42″ and 35% wanted 35″ or smalller. The most important factors when selecting a new television were picture quality, brand and screen size.
The study also found that in 45% of households, women are responsible for researching consumer electronics purchases, but that 73% of women are confused by the options of buying a flat-panel TV (i.e. DLP, LCD, Plasma, 720p, 1080i, 1080p).
See Your Electronic Warehouse’s selection of Pioneer Plasma TVs
Source: Hitachi Charts Flat-Panel Demand – 6/18/2007 – TWICE
A Gartner report from 2006 showed that estimated $2 Billion in e-commerce sales was lost due to customer fears of online security risks. Gartner’s also showed how E-Commerce was actually more secure than brick and mortar. Unfortunately, to most customers, E-Commerce has the higher perceived risk. This is because while most confidential data(i.e. credit card information) is stolen from a store’s system, the actual theft is committed online where the hacker can be a lot more anonymous. When customers use a credit card, they are fully protected by the credit card companies from this type of misuse of their card. It is up to the online merchant to screen their orders and watch for signs of fraudulent purchases.
Internet Retailer used the data from the Akamai press release to highlight Your Electronic Warehouse’s and Discount Golf World’s increase in conversions.
Read Story: InternetRetailer.com – Faster dynamic site interactions boost sales for Your Electronic Warehouse
Quincy, IL (June 19, 2007) – In the 2007 edition of Internet Retailer’s Top 500 Guide, Your Electronic Warehouse has been ranked the 27th Fastest Growing E-Retailer. The Fastest Growing E-Retailers are ranked by their overall sales growth from the previous year. Other companies that share this honor include: Aeropostale Inc, Under Armour Inc, the National Hockey League, Zale Corp and Blockbuster Inc.
Your Electronic Warehouse and DiscountGolfWorld.com were recently featured in an Akamai press release. Akamai is the leading global service provider for accelerating content and applications online. Your Electronic Warehouse and DiscountGolfWorld.com use Akamai to speed up and improve their customer’s shopping experience. In the first month of using Akamai, Your Electronic Warehouse’s conversion rate increased 42% while DiscountGolfWorld’s conversion rate increased 210%. DiscountGolfWorld.com had a higher increase due to the fact that most of its products have multiple styles and images that increase the download time of the page. By using Akamai, this content is cached in data centers around the world. When a customer pulls an image off one of our websites, they are actually pulling that image off the Akamai server that is closest to their geographical location. Akamai is able to reduce the hits to our websever and pull the content from an Akamai sever 84% of the time. Akamai is also able to route around “traffic jams” on the Internet to increase the performance of dynamically created pages. An alternate, optimized route is taken for 79% of our delivered content. This provides an enhanced end-user experience through accelerated, more reliable delivery of our dynamic Web site content, resulting in our higher conversion rates.
Read Press Release: June 18, 2007 – Retailers Drive Conversion Rates And Revenues With Dynamic Transaction Acceleration
Within 5 years, online news and information Web sites will become the number 1 source of news and information according to a recent study by Harris Interactive. Currently in the U.S., the top 5 sources of news are TV networks (25%), Online (18%), Cable (14%), Radio (12%) and Major Daily Newspapers (12%). News companies need to see this as a challenge on how to embrace the Internet and extend their brands online.
Read Press Release: Harris Interactive – TV Network News Top Source of News and Information Today
An Accenture study in Jan 2007, showed that 57% of U.S. Consumers preferred buying electronics online.
Source: Fathers Day and Online Retail – eMarketer
Neilson/NetRatings just released the April 2007 US search share rankings. Google lead with 3.8 million searchs, representing 55% of all search queries. Yaho had 1.5 million searches (22%) and MSN had .6 million searches (9%). If you take the other top ten search sites that are powered by Google (AOL, Comcast & Earthlink), Google provides 62% of searches on the Internet. Also in the top 10 are Dogpile and My Way Search which also partially use Google results.
Read Press Release (PDF)
I came across an article today on DoItYourself.com that outlined the top 5 reasons eBay sellers fail. I would like to use those five reasons to point out why we are so successful on eBay.