89% Of Moms Use The Internet At Least Twice/Day
A recent DoubleClick study, “Searcher Moms – A Search
Behavior and Usage Study,” in partnership with Microsoft and ROI Research found that a high percentage of mothers use the Internet for planning online and offline purchases, vacations and more.
- 89% use the Internet at least twice/day
- 90% have been online 7+ years
- 70% use search engines before buying online
- 57% use search engines before buying offline
- Reasons for using search engines:
- To compare prices: 72%
- To find retail locations: 71%
- To gather product information: 71%
